In general, hooks should have some of the following characteristics to attract player investment:

• Tangible goods: money, gear, spells, abilities
• Information about treasure locations, maps
• Social status/standing
  • Allies, Clubs,
• Special Treatment
  • Store discounts
  • Advice/Information services

• Play on the curiosity of the party
• New information may be seen as a reward
• Abnormalities and strange phenomena are very compelling
• What might be hiding in an interesting location

• Negative consequences require new issues to be taken care of.
• Think of what new opportunities may become accessible due to success/rewards. Players will be happy to capitalise on their new capacities.

• Immediate danger to an individual
• Townsfolk discussing feelings of unease relating to an issue

• Opportunities for a player to perform/explore aspects of their character
• Emphasise the heroism and popularity the players have among their society.
• Rivalry, Impress others.